CAIBRANDS × TOUCHEDBYMYSTY

CONFIDENTIAL / OPERATION 28

The Great 28 Heist

November 2–4, 2026 · Mysty’s 28th Birthday. A coordinated launch built around the luxury-heist concept — with the website revamp and email campaigns as the main sales engine, supported by only 1–2 strategic flyers and custom shipping packaging.

01 / Choose Your Launch Package

Built for conversion, not clutter.

The revised packages reduce the number of flyers and shift the campaign weight toward email, the temporary Wix webpage revamp, and a connected customer journey.

01 / THE BLUEPRINT

The Blueprint

$850

Focused launch with the essentials.

1 strategic flyer
1 launch email campaign
Temporary Wix webpage revamp
Custom polymailer design

Standard total: $1,050 · Save $200

02 / THE HEIST

The Heist

$1,100

Expanded sale coverage with stronger email follow-through.

2 strategic flyers
2 email campaigns
Temporary Wix webpage revamp
Custom polymailer design

Standard total: $1,400 · Save $300

PRIMARY CAMPAIGN STRUCTURE

03 / THE MASTERMIND

The Mastermind

$1,500

Full rollout centered on three email moments.

2 strategic flyers
3 email campaigns
Temporary Wix webpage revamp
Custom polymailer design

Standard total: $1,850 · Save $350

02 / Campaign Focus

Emails + Web Revamp Lead.

Email Campaigns

Each email includes a subject line, preheader, branded layout, body copy, shopping buttons, setup in the existing email platform, and preview/test.

Launch: “The prices have been stolen.”
Birthday: “The birthday vault is open.”
Last call: “Vault lockdown at 11:59 PM.”

Temporary Wix Revamp

One existing page, up to five sections, redesigned around the campaign.

Campaign hero + countdown
Featured offers + Vault Drop spotlight
Crew signup
Essential sale information
Mobile + desktop responsive layout
Up to three existing offer links

03 / Campaign Flow

One operation. Every touchpoint connected.

OCT 26–31

The Plan
Confidential teaser + Crew signup + countdown.

NOV 1

Final Reminder
Reshare the approved teaser and next-day reminder.

NOV 2

The Heist Begins
Website switches to live offers + launch email.

NOV 3

The Birthday Score
Birthday offer + dedicated email in Mastermind.

NOV 4

Vault Lockdown
Last-call message + final email in Heist and Mastermind.

NOV 5–9

Heist Complete
Restore the regular webpage after the sale.

04 / Included

Designed as one campaign system.

Every Package

Coordinated campaign styling
Simple launch calendar
Feed + Story adaptations for each social design
$500 temporary webpage revamp
One custom polymailer design
Three consolidated revision rounds

Scope Notes

Emails are built in the existing platform.
One broadcast per campaign; scheduling follows final approval.
Printing, delivery, subscriptions/sending fees and taxes are separate.
New checkout systems, product uploads and custom flash-sale automation are outside the webpage revamp.

PROPOSAL